Estonia’s PLG Group Acquires Serbian Ticketing Company Ticket Vision

Estonian ticketing group PLG has acquired 100% of Serbia’s Ticket Vision, extending its European operations into the Balkans.

The transaction was completed on November 5 and announced on November 9. The acquisition brings Serbia into PLG’s network, which now spans eight European markets, including the three Baltic states, Poland, the Czech Republic, Slovakia and Romania.

Founded in 2005, Ticket Vision operates the tickets.rs platform and is described by the acquiring group as Serbia’s largest ticketing company. It will retain its established brand, Belgrade-based team and existing management structure. Nataša Šošević will continue as CEO.

PLG founder and CEO Sven Nuutmann said the acquisition reflects the group’s confidence in the long-term development of Serbia’s entertainment, cultural and sporting events market.

The group also plans further investment in its common technology infrastructure and AI-supported ticketing solutions.

PLG’s shareholders include founder Nuutmann’s investment company Angel Rose Capital, Baltic private equity investor BaltCap and Estonian-owned investment company Tristafan.

The financial terms of the transaction were not disclosed.

Source: PLG Group.