Elon Musk’s xAI, the company behind the Grok chatbot, has left an unexpected European trace in Estonia.
According to Follow the Money and Eesti Ekspress, xAI added an Estonian address to Grok’s terms of service in mid-February: Parda 5, mailbox 35, in central Tallinn. The story was later picked up by Äripäev / DV.ee for the Estonian business audience.
The timing matters. Follow the Money links the move to the period shortly after the European Commission opened a DSA investigation into X over Grok-related risks. xAI appointed European Digital Services Representatives, or EDSR, as its legal representative for DSA purposes. EDSR is a Brussels-based firm for non-EU companies; Follow the Money notes that Telegram is among its clients and that the firm is co-owned by Olivier Willocx, a liberal politician in the Brussels regional parliament.
The Tallinn scene, however, looked far less corporate. The building owner told Eesti Ekspress that there was no rental agreement with either xAI or EDSR. The listed number 35 appeared as a mailbox in the lobby, while the corresponding room was described as a locked basement space not rented for business purposes.
This is not evidence that xAI has opened an office in Estonia, nor that Musk’s company has entered the local market in any operational sense. It is a smaller but more interesting signal: Tallinn appears in the paperwork of one of the world’s most visible AI companies as part of the European compliance route.
For Baltic readers, the story may first look like a local anecdote: a global AI company, Elon Musk, and a mailbox in Tallinn. But the underlying point is more serious. Estonia’s DSA coordinator and consumer protection authority, TTJA, is being pulled into a regulatory route that was not designed with such asymmetry in mind: a small national authority on one side, and one of the world’s most visible AI products on the other. The European Commission lists TTJA as Estonia’s Digital Services Coordinator, responsible for national coordination under the Digital Services Act.
After Follow the Money contacted xAI for comment, the company changed the address in its terms of service to another Tallinn location. The current xAI terms list EDSR’s representative office at Valukoja 8/2, 2nd floor, Tallinn, and provide DSA contact emails for users and authorities.
The signal is not that “Musk came to Estonia.” It is almost the opposite. Small EU jurisdictions increasingly appear in the formal infrastructure of major technology companies — as points for legal representation, regulatory communication and compliance routing. Sometimes this looks like a European structure. Sometimes it looks like a mailbox in central Tallinn.
Source note
Based on reporting by Follow the Money, Eesti Ekspress, Äripäev / DV.ee, and the current xAI terms of service. The earlier draft already framed the story correctly as a signal rather than as evidence of xAI entering the Estonian market.