🇪🇺🇱🇻 Belgian CLD Holding teams up with Latvia’s Geedie to build a next-gen European game-trading platform
Belgium’s CLD Holding — operator of 43 Smartoys and Gamecash stores in Belgium, France and French Guiana — has created a joint venture in Latvia with Geedie.com, a Baltic social trading platform for games and consoles. The goal: develop the next-generation Gamecash digital ecosystem for more than 900 000 existing users.
The new Latvia-based company will drive product development and integration into CLD’s infrastructure. A full acquisition of Geedie.com by CLD is also underway.
Geedie currently operates in Latvia, Lithuania and Estonia, offering over 9000 unique items and enabling peer-to-peer game trading, collections management and community features.
CLD CEO Raphaël Pluta: “The Geedie × CLD partnership is the missing piece in our ecosystem.”
Geedie founder Pāvels Vigovskis: “This gives Geedie access to nearly one million game enthusiasts and opens the way to a new European gaming ecosystem.”
Context:
This is one of the most significant Baltic tech entries into Europe’s gaming retail value chain in recent years. Latvia becomes a development hub for a platform serving a near-million-user market — a rare example of regional digital infrastructure being scaled by a Western European distributor.
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